Equestrian fans are urged to share their passion for the sport during Rio.

The Games, which kick off on Friday (5 August), are particularly important for equestrianism as the sport’s popularity will determine its future in the programme of the Olympics.

From 29 July-28 August the International Olympic Committee (IOC) will assess how engaged fans are.

The IOC will explore print, broadcast and online coverage, as well as engagement on social media. This will demonstrate how widespread the appeal is of each Olympic event.
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