NAF has renewed and expanded its sponsorship deal with Hartpury, taking up the title sponsorship role at the Hartpury Festival of Dressage (1-5 July), Hartpury Showjumping Spectacular (14-16 July) and International Hartpury Horse Trials (12-16 August).
The supplement company has sponsored the annual International Horse Trials since 2011 but will add the NAF Five Star name to the titles of all three major equestrian events for the first time this summer.
Taking place just weeks before the Tokyo Olympic & Paralympic Games, the Festival of Dressage is likely to be an important fixture for those headed to Japan. The Hartpury Showjumping Spectacular moves to a midweek calendar slot this time, with the 1.50m Area Trial once again expected to draw crowds.
The annual horse trials sees Eric Winter return as course designer. The event will build on the success of 2019 and is once again expected to provide an imposing “pre-Burghley” CCI4*-S challenge.
Hartpury’s Equine Director Philip Cheetham said “NAF is an important part of the Hartpury family and have played a key role in the growth of our annual horse trials over the past ten years. We are thrilled that they have expanded their support to include all three of our premier equestrian events in what is widely expected to be our busiest summer yet”.
“NAF is synonymous with equestrianism, sharing our ambition and brand values, as well as reflecting our commitment to Clean Sport. Their product range is truly exceptional and their expertise is invaluable to leisure horse owners and Olympic athletes alike. We couldn’t be prouder to add their name to the titles of our major equestrian competitions this year and the events will provide a great opportunity for spectators and competitors to learn more about NAF products” he added.
Eloise Chugg-Martin, Sponsorship and Events Manager for NAF said “In our tenth year supporting the International Hartpury Horse Trials we are delighted to have been invited to provide title sponsorship of all three major events on the Hartpury calendar. Becoming partners with Hartpury Equine allows us to show our support to riders of many levels across the three disciplines. Working with a venue who shares our passion for the sport and commitment to Clean Sport is extremely important to us and we look forward to a very exciting Olympic year.”
NAF’s premium range of Five Star brands includes Superflex, Superflex Senior, PROFEET, Optimum, Magic, Oestress and Respirator Boost with quality at the heart of everything they do. They are a UFAS (Universal Feed Assurance Scheme), GMP+ (International Feed Assurance Scheme) and BETA NOPS (Naturally Occurring Prohibited Substances) accredited company and this enables them to guarantee full traceability on all the natural ingredients utilised in their formulations. Ingredients are also selected in full compliance with the FEI guidelines for Clean Sport.
Hartpury will also host the FEI Dressage and Eventing Championships for Young Riders and Juniors this 27 July – 2 August.